Google is
currently launching a new feature for search results this week, making it easy
to shop for popular products.
When
searching for keywords like "running shoes" or "down jackets",
the search engine will now show a new section displaying popular products from
online stores, and this new section will appear when searching for clothes,
shoes, and accessories.
While
browsing the popular products section, users can filter the results by style,
section, and size.
After
selecting a product, the search engine will show the sites from which it can be
purchased, allowing users to compare prices quickly.
It will be
possible to read product reviews without leaving the search results. However,
users will have to visit the retailer's website in order to purchase the
desired product and also to leave a review and write it.
On this
feature, the American company explained the following:
"To
make this feature possible, the search engine indexes and organizes products
from more than a million online stores, and updates this information regularly,
just as we don't charge sites as part of the Google search index. The retailers
participating in this new feature appear for free."
For
merchant products to be displayed in the popular products section, they are
encouraged to set up product feeds in Google Merchant Center or the appropriate
structured data markup application on product pages.
It will be
interesting to know if it is beneficial to them during the coming period,
especially as it is a feature that will keep users longer in searching and
exploring products before heading to merchant sites.